Today's dining experience is no longer just about having great food and drink. It's all about creating unique experiences that the modern day foodie can rave about to their followers and friends by documenting on social media accounts like Instagram, Facebook and Twitter. It's all about differentiation. The modern day chefs and cooks of the generation now have to be aware of this new reality and give their foodie public what they want.
This articles gives marketing and promotional ideas for African and Caribbean people in the diaspora looking to start a business or enter the food (popups, supperclubs and restaurant) sector. This article refers to the London market but can be applied to other cities in the UK and the markets of the US.