Running a restaurant business is challenging, business rates, employment costs eat into profits and the general market in areas such as London is saturated. So why would you want to start a business in this sector? Well West Africa Cooks believes that even if these facts are true there is an opportunity. There is a demand for African heritage, culture and food. Talented individuals are now catering for this. Read on and then find out what is the secret to successfully launching a restaurant business.
African and Caribbean people in the diaspora looking to start a business or enter the food (popups, supperclubs and restaurant) sector should especially read about Omolara Tayo-Sobajo a British-Nigerian Entrepreneur. You should then share her story and follower her. We need more strong female characters in business that can become icons to the young Africans on the continent of Africa and children of Africa descent around the world. We need to give the next generation, the growing population of the future positive ideas, people and leaders to aspire to. Please read on.
African food is no longer just about cooking jollof rice, we are now in the midst of serious entrepreneurs expanding culinary ideas and turning African food into a serious business. The global African food movement is everywhere, today we touch down in the Netherlands and invite you to meet Ebere Akadiri founder of Atarofoods.com. Ataro foods provide training and advisory on West African foods, consulting in restaurant development, and help develop a food processing supply chain for organisations interested in market developments in West Africa.