Running a restaurant business is challenging, business rates, employment costs eat into profits and the general market in areas such as London is saturated. So why would you want to start a business in this sector? Well West Africa Cooks believes that even if these facts are true there is an opportunity. There is a demand for African heritage, culture and food. Talented individuals are now catering for this. Read on and then find out what is the secret to successfully launching a restaurant business.
Today's dining experience is no longer just about having great food and drink. It's all about creating unique experiences that the modern day foodie can rave about to their followers and friends by documenting on social media accounts like Instagram, Facebook and Twitter. It's all about differentiation. The modern day chefs and cooks of the generation now have to be aware of this new reality and give their foodie public what they want.
Lopè Ariyo loves devising innovative African recipes. Lopè a rising star of African food, a healthy-eating advocate, a recent math graduate is also a social media expert, photo and video tech-savvy entrepreneur. All of these skills were required plus passion to win her the top prize in the Red magazine and Harper Collins publishing competition 2016. With imagination and inspiration from your heritage, yes you can turn your African cooking skills into a career and business.