Introducing the world to African cooking Lerato Umah-Shaylor publication with HQ Africana is packed with traditional and innovative African recipes. Lerato a cook, a presenter, a food writer is a leading advocate a star of African cuisine. Her vision has always been to promote a healthy-eating life based on African food and as an entrepreneur she has hosted many supper clubs and cooking classes. Inspired from her time in the kitchen with her parents, traditional cooking is the basis of her ideas and passion into foods of her life.
Running a restaurant business is challenging, business rates, employment costs eat into profits and the general market in areas such as London is saturated. So why would you want to start a business in this sector? Well West Africa Cooks believes that even if these facts are true there is an opportunity. There is a demand for African heritage, culture and food. Talented individuals are now catering for this. Read on and then find out what is the secret to successfully launching a restaurant business.
Today's dining experience is no longer just about having great food and drink. It's all about creating unique experiences that the modern day foodie can rave about to their followers and friends by documenting on social media accounts like Instagram, Facebook and Twitter. It's all about differentiation. The modern day chefs and cooks of the generation now have to be aware of this new reality and give their foodie public what they want.