This articles gives marketing and promotional ideas for African and Caribbean people in the diaspora looking to start a business or enter the food (popups, supperclubs and restaurant) sector. This article refers to the London market but can be applied to other cities in the UK and the markets of the US.
What rum brands are there on the market?
Rum is an alcoholic spirit drink that is very much on trend in western markets today particularly drinkers are asking for golden and dark rums. Captain Morgan, Bacardi and Appletons are some of the many top rum brands people are enjoying in bars around the world and buying to take home. These rums are great on there own as a sipping drink, perfect mixed and features in many classic cocktails.
Where is rum and sugar from? What are there connections to Africa? This article is about rum, sugar and human property; a tapestry of trade woven into the histories of the Caribbean, Britain, America and Africa. In addition to finding out where rum comes from the reader will find out about how European wealth on a massive scale was generated from the work of enslaved Africans in the Caribbean for generations which has created an imbalance in power right up to today based on the business of international trade.