Pay-Me Oliver makes the best jollof rice in the world and you did nothing to stop him. This is no joke. Do a search on jollof rice and see who comes top. The fat-tongued school cook Oliver has built an empire with his celebrity status, he earns a small fortune by regurgitating recipe books. He comes out top of the list of results. So #jollofgate is it a conspiracy?
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A couple of weeks ago in Belsize Park, I stumbled across the pepperandstew range outside Budgens. I was pleasantly suprised to find an African food product with none of the slap-dash labelling, awful contrasting colours and a grinning, fat 'mammy' type face staring back at me. This product brands itself in a style up there with Pataks, Uncle Ben and others. Finally I thought to myself, someone out there has taken the time to nurture and transform the way African food products are branded and produced.