Not many consumers who drink coffee know about the history of their money drink and it connection to Africa. If you ask a person today about coffee the first thing that may come into their mind is Italian espresso or latte with a french croissant. Not many people know that the coffee bean has a history beyond Europe and the Americas.
African and Caribbean people in the diaspora looking to start a business or enter the food (popups, supperclubs and restaurant) sector should especially read about Omolara Tayo-Sobajo a British-Nigerian Entrepreneur. You should then share her story and follower her. We need more strong female characters in business that can become icons to the young Africans on the continent of Africa and children of Africa descent around the world. We need to give the next generation, the growing population of the future positive ideas, people and leaders to aspire to. Please read on.
This articles gives marketing and promotional ideas for African and Caribbean people in the diaspora looking to start a business or enter the food (popups, supperclubs and restaurant) sector. This article refers to the London market but can be applied to other cities in the UK and the markets of the US.