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Jollof Rice Matters

Submitted by West Africa Cooks on Wed, 2016-08-10 09:31
Jollof Rice Day Matters

World Jollof Rice Day is all about marketing West Africa. Let's cook, eat and share jollof all day is a foodies marketing slogan. Just as the words give us this day our daily bread is about marketing for the ancient bakers. Marketing is about designing and communicating a message about your services or products which has a need or a want. This has become easier in the digital age.

Pay-Me Oliver Jollof Rice King

Submitted by West Africa Cooks on Fri, 2016-08-05 23:33
Pay-Me Oliver And Jollof Rice

Pay-Me Oliver makes the best jollof rice in the world and you did nothing to stop him. This is no joke. Do a search on jollof rice and see who comes top. The fat-tongued school cook Oliver has built an empire with his celebrity status, he earns a small fortune by regurgitating recipe books. He comes out top of the list of results. So #jollofgate is it a conspiracy?

World Jollof Rice Day 2016

Submitted by West Africa Cooks on Sun, 2016-07-24 08:16
World Jollof Rice Day Logo

Monday August 22nd is World Jollof Rice Day. Mark the date down in your African diary – August 22nd, use the hashtag #worldjollofriceday; use the hashtag #jollofgate for outraged comments and jokes; use #jollofricematters for social commentary; use #jollofwars for competition between nations on social media. Cook, eat and share jollof all day.

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