Not many consumers who drink coffee know about the history of their money drink and it connection to Africa. If you ask a person today about coffee the first thing that may come into their mind is Italian espresso or latte with a french croissant. Not many people know that the coffee bean has a history beyond Europe and the Americas.
A great ten days in Addis Ababa, Ethiopia, East Africa to start the new decade 2020. This is the country where coffee comes from. Specifically the wonders of the wild Ethiopian mountains. The very popular drink drunk everyday on mas is made by beans and the coffee plant is grown and originated from this part of the world. It is the area where you will find the most diverse coffee plant varieties. The word ‘coffee’ derives from ‘Kafa’, a region in south west Ethiopia.
Engaged African adult and children desire a different story that is for them. They want female characters that would become icons to the African girl growing up to give them something to aspire to that they too can be heroes and it’s not an all male field. Black teenagers need black superheroes role models, a champion and more.