African food is no longer just about cooking jollof rice, we are now in the midst of serious entrepreneurs expanding culinary ideas and turning African food into a serious business. The global African food movement is everywhere, today we touch down in the Netherlands and invite you to meet Ebere Akadiri founder of Atarofoods.com. Ataro foods provide training and advisory on West African foods, consulting in restaurant development, and help develop a food processing supply chain for organisations interested in market developments in West Africa.
Today's dining experience is no longer just about having great food and drink. It's all about creating unique experiences that the modern day foodie can rave about to their followers and friends by documenting on social media accounts like Instagram, Facebook and Twitter. It's all about differentiation. The modern day chefs and cooks of the generation now have to be aware of this new reality and give their foodie public what they want.