Where is rum and sugar from? What are there connections to Africa? This article is about rum, sugar and human property; a tapestry of trade woven into the histories of the Caribbean, Britain, America and Africa. In addition to finding out where rum comes from the reader will find out about how European wealth on a massive scale was generated from the work of enslaved Africans in the Caribbean for generations which has created an imbalance in power right up to today based on the business of international trade.
Not many consumers who drink coffee know about the history of their money drink and it connection to Africa. If you ask a person today about coffee the first thing that may come into their mind is Italian espresso or latte with a french croissant. Not many people know that the coffee bean has a history beyond Europe and the Americas.
This articles gives marketing and promotional ideas for African and Caribbean people in the diaspora looking to start a business or enter the food (popups, supperclubs and restaurant) sector. This article refers to the London market but can be applied to other cities in the UK and the markets of the US.