African food is no longer just about cooking jollof rice, we are now in the midst of serious entrepreneurs expanding culinary ideas and turning African food into a serious business. The global African food movement is everywhere, today we touch down in the Netherlands and invite you to meet Ebere Akadiri founder of Atarofoods.com. Ataro foods provide training and advisory on West African foods, consulting in restaurant development, and help develop a food processing supply chain for organisations interested in market developments in West Africa.
Today's dining experience is no longer just about having great food and drink. It's all about creating unique experiences that the modern day foodie can rave about to their followers and friends by documenting on social media accounts like Instagram, Facebook and Twitter. It's all about differentiation. The modern day chefs and cooks of the generation now have to be aware of this new reality and give their foodie public what they want.
Wednesday August 22nd is World Jollof Rice Day
The Importance Of Rice
August 22nd is World Jollof Rice Day
This is the biggest and best competition in the African and Caribbean domestic cooking scene. You have to enter. With the rise in African and Caribbean art, music and fashion we see a rise in African and Caribbean street food stalls, supperclubs and cooking recipes. To inspire a nation and the world, the capital London gets its second ever Jollof rice competition and much more. Here is what is happening we have a prize money pool of £6,000 which is for eight competitions. It will be equally shared. There will be at least 3 runner-up cash prizes per competition.
Happy World Jollof Rice Day! Chosan is an independent producer of a range of 100% natural, organic drinks bursting with the flavours of hibiscus and superfruit, baobab. Here at Chosan, we are big fans of West Africa’s most famous dish. Our own name ‘Chosan’ means cultural heritage in Wolof, the language that the very name jollof rice is derived from. There is much debate about the origins of jollof rice and as the name comes from the Senegambia region we heartily stake our claim!
#WorldJollofRiceDay is on August 22. Read My favourite Jollof tales by inspirational cook and author Patti Gyapomaa Sloley.
The 'Queen' Of Rice Dishes - Jollof Rice
Jollof is West Africa's culinary gift to the world with a flavour all its own. It represents what paella is to Spain, Risotto is to Italy and Biriyani is to India. Packed with flavour it serves as an elegant centrepiece and a real feast for the eyes at birthday parties, christenings, weddings... at all celebrations!
World Jollof Rice Day is all about marketing West Africa.
Let's cook, eat and share jollof all day is a foodies marketing slogan. Just as the words give us this day our daily bread is about marketing for the ancient bakers. Marketing is about designing and communicating a message about your services or products which has a need or a want. This has become easier in the digital age.